Decision Framework

The right platform depends on your business model and marketing complexity:

📝 Building Newsletter/Content Audience?

Choose Kit. The 10,000 free subscribers and built-in monetization (paid newsletters, digital products, tips) target exactly this use case. Simpler interface means more time creating, less time managing tools.

Start Free with Kit

🛒 Running E-Commerce Store?

Neither is ideal - consider Klaviyo or Omnisend instead. If forced to choose, Mailchimp integrates better with Shopify/WooCommerce and offers product recommendations.

🎓 Course Creator or Educator?

Choose Kit. Integrates natively with Teachable, Thinkific, and Circle. Automation sequences handle student onboarding well. Visual builder makes drip content straightforward.

See Kit Plans

🏢 Managing Multiple Clients?

Choose Mailchimp. Team features, white-label options, and extensive integration list work better for agency workflows. Kit's multi-user support limited to Creator Pro.

More Specific Scenarios

Developer building custom integrations: Mailchimp wins on API quality with SDKs for 6 languages
Need SMS alongside email: Mailchimp added SMS globally. Kit has no SMS capabilities
Migrating 5,000+ subscribers: Kit offers free migration on paid plans. Mailchimp charges or you DIY
Multi-channel campaigns: Mailchimp handles email, SMS, social ads in one platform